Role Summary
DataXWorks is hiring a GTM Strategist / Specialist to drive go-to-market strategy, positioning, outreach, and campaign execution across our core business areas: AI data services, data transformation, digital customer experience, analytics, and growth marketing solutions.
The ideal candidate should understand how to position technology-led services for enterprise buyers, build market messaging, support sales enablement, and convert business capabilities into clear campaigns, content, and outreach strategies.
This role requires both strategic thinking and hands-on execution.
Key Responsibilities
- Build and execute go-to-market strategies for DataXWorks services across AI, data, digital, and growth marketing solutions.
- Develop positioning, messaging, and value propositions for enterprise audiences.
- Support campaign planning across LinkedIn, email, website, events, and outbound channels.
- Create GTM assets such as service briefs, sales decks, case study angles, landing page inputs, pitch narratives, and outreach messaging.
- Work with leadership, sales, content, and delivery teams to understand service capabilities and convert them into market-ready narratives.
- Identify target industries, ICPs, buyer personas, pain points, and account-level messaging opportunities.
- Support lead generation initiatives through content-led campaigns, account-based marketing, and event-led follow-ups.
- Track market trends, competitor positioning, and buyer behavior to improve campaign relevance.
- Collaborate with internal teams to ensure brand, content, and outreach are aligned with business goals.
- Measure campaign performance and recommend improvements based on engagement, lead quality, and conversion signals.
Required Skills & Experience
- 5–9 years of experience in GTM strategy, B2B marketing, growth marketing, demand generation, sales enablement, or digital strategy.
- Strong understanding of B2B technology services, AI/data services, digital transformation, analytics, or enterprise solutions.
- Ability to convert technical services into clear business messaging for decision-makers.
- Experience creating GTM plans, campaign strategies, buyer personas, positioning documents, and sales enablement content.
- Good understanding of LinkedIn marketing, email campaigns, outbound messaging, website content, and event-led lead nurturing.
- Strong writing, communication, and stakeholder coordination skills.
- Ability to work with leadership and cross-functional teams.
- Analytical mindset with the ability to review campaign performance and improve GTM execution.
- Experience in AI, data services, SaaS, IT services, digital marketing, or consulting is preferred.
Good to Have
- Experience working with enterprise buyers in the US market.
- Exposure to AI, data annotation, data governance, analytics, customer experience, or digital transformation services.
- Familiarity with ABM, CRM tools, marketing automation, SEO, LinkedIn campaigns, and sales pipeline support.
- Ability to create sharp positioning for niche B2B services.
Why Join DataXWorks?
At DataXWorks, you will work closely with leadership to shape how enterprise AI, data, and digital services are positioned in the market.
You will get exposure to real GTM strategy, enterprise buyer messaging, campaign execution, content-led growth, and market intelligence across fast-growing technology service areas.
